To be a first class manufacturer of ideas and products that addresses the needs of the world for our customers, our employees and our shareholders. To be a catalyst for change through -

excellence

• Develop a sense of pride in a job well done through maintaining high standards of craftsmanship and professionalism

• Supply top quality and/or the most cost-effective products and services on time.

• Comparing our standards and systems only against the very best.

teamwork

• Helping each other attain the common goal

• To be tolerant of individual differences yet consistent as a whole.

integrity

• Treat customers, suppliers and fellow employees with honesty and respect.

• "Walk the talk" - make sure our words and actions correspond.

innovation

• Cultivate a culture of change, not for the sake of change, but for continuous improvement & innovation.

• Striving for ideas and ways to continuously develop and improve our products and services.

• Finding creative solutions whilst taking preventative measures including avoiding repetition of errors.